Robust Solution Needed
Buzzwords. Public relations jargon. Robust, worldwide, revolutionizing time-to-market jargon that the industry can’t seem to avoid and leverages us in the trade press uniquely crazy. These are the words that make us audibly groan with pain when we see them. These are the words that we joke about around the office and in meetings. These are the words we forbid each other to say when socializing with one another on weekends. If we all worked in Texas Instruments’ marketing department, we would call these words our “key care-abouts.” These are the words that jack up our...
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Jeff Chappell: journalism nerd; web geek. That's the short story. Want the longer one?