That would be photo.jeffchappell.com. I’ve actually been doing some photography work lately, although nothing terribly exciting (which one could argue is more my fault as a photographer, I suppose — but the client is happy). But I’ve been thinking for some time that I wanted to create a separate site or subdomain housing a dedicated photography portfolio site — as opposed to just a gallery page or using a Flickr plugin or what have you.
So that’s been this weekend’s project: photo.jeffchappell.com. Once again I tinkered around with some free WordPress themes, but in the end I decided on a responsive photography portfolio theme from ElegantThemes; I’m already a member/subscriber of this service, and its themes generally can be modded within WordPress to do what you want them to do.
Writing About Semiconductors is Like Riding a Bike
Well, not quite. The last time I was writing specifically about the semiconductor industry was 2006, and a lot can happen in six years. When I was at GPS World, I would, on occasion write stories about new GPS recievers; my knowledge of chips would come in handy then — but it’s not the same as covering the industry on a regular basis.
Which is why I was pretty jazzed about the opportunity to get back to covering the semiconductor industry. This time around it’s once again as a freelance writer and editor, albeit as a regular contributing editor gig. I was curious to see how things had changed in six years, having only kept abreast of the industry and the technology on a very casual basis.
Not to mention happy to be returning to freelance writing and editing.
But as I say, a lot can change in six years. Last time I had my hand in, chips built with 65nm design rules were the cutting edge, and most mainstream chips were still being produced with 90nm and 0.13-micron designs. Today the cutting edge is 28nm designs if we’re talking system-on-a-chip (SoC) or 22nm designs if you’re talking about CPUs. And unlike six years ago, when 3D transistor gates were still largely just a gleam in an R&D engineer’s eye — although they had been demonstrated as early as 2002 — they are in production today, albeit not widespread. However, that will be changing by the end of this year and on into 2014; indeed it’s changing literally as I write this.
Of course unless you’re involved in the chip industry, you have no clue what I’m on about.
That’s okay. Let it suffice to say, it’s good to have specialized knowledge and experience sometimes, even if you are rusty. Case in point: I updated my Linked In account recently; by update I mean I logged in for the first time in literally years. I had put out a few resumes here in Bangkok for writer and editor positions, but had not gotten any nibbles (I thought I would, given my experience, background and the fact that I’m on the ground already, but apparently not).
So I was thinking I would put out my shingle again as a freelance writer and editor; that would actually suit me better what with my language studies and whatnot. Plus, it’s been many years since I had to report to an office everyday. Granted, I had to put on a tie and report to a classroom five times a week for most of last year, but that’s not the same as a 9-5 office grind.
Anyway, it’s all about the networking. My old boss from my Electronic News days noticed I had logged in and updated my Linked In account, and emailed me wanting to know if I was available for freelance writing work, as he had some; he’s editor-in-chief of several industry-supported chip industry portals these days. It was a good fit — I needed the work and he knew I am familiar with the subject, as I had covered it for so long, even though I had some rust to knock off.
All because I Linked In. I’ve had a habit of bad-mouthing social networking over the years; I still have to admit I loathe Facebook and don’t miss it at all. But maybe I’ve been quick to judge the entire gamut of social networks, particularly the professional ones.
In any event, I’m back in the freelance writing saddle once again. Booyah!
Now I’m currently back in Thailand — I know, judging from the last time I lived in Thailand full-time, one might be surprised to read these words. But Thailand gets under your skin, I guess, just like Viet Nam. Things are going smoother this time around; there’s not substitute for experience.
Anyway, while I considered another teaching gig — and may in the future — right now I’m studying Thai language and have returned to the journalism fold, currently as a freelance writer and editor. I’ve also been getting back into photography, having replaced the equipment that got hocked a few years back.
In the midst of all this, having recently done a small website for a client — a WordPress installation — I decided I needed to revamp Jeff Chappell dotcom. I’m not at liberty to link to this client’s site for various reasons — non-disclosure agreements and such — but in the process of getting the site up quickly, I chose a free WordPress theme titled, aptly enough, Responsive. With the expanding plethora of mobile devices accessing the Internet these days such as smartphones, tablets and whatnot, themes and websites that can respond natively to the smaller screens and the various length-to-width ratios that come with them are de rigeur.
Actually I was really impressed with Responsive; it looks great on a laptop screens, full-size monitors, mobile phones and tablets, both 10-inch and 7-inch — no matter how you hold them. This is all done natively; no separate mobile theme or plugin required. Looking good on mobile devices was a must for this particular client, so stumbling across this free theme was a happy event.
I looked into using Responsive on this site, as well as several other good free themes out there, such as Fanwood. But the problem I have with these themes is the same thing that compelled me to use a paid theme for this site in the first place; I wanted to be able to control which posts showed up on specific pages using their categories without having to modify the theme’s php files. Another requisite for a theme this time around was being able to modify it, at least lightly, without having to use a child theme; I wanted to be able to insert custom CSS from within the theme’s options in WordPress. More time spent on content and less time spent on mucking about with code is a good thing.
These things are a bit much to ask for a free theme, although Responsive does give you the option for custom CSS, as well as other customization options not always found with free themes. These options actually made it perfect for the aforementioned client, who wanted a static but easily-updated homepage with dynamic content, such as YouTube videos.
Anyway, for myself and Jeff Chappell dotcom, it was back to ElegantThemes. If you’re reading this and wondering why the site looks a little wonky at the moment, that’s because I’m in the midst of converting the site to use Elegant’s Chameleon responsive theme. Between being able to enter custom CSS, it uses WordPress native options to change colors of backgrounds, fonts, links and what have you — on top of being able to specify specific blog categories to specific pages.
In the past I’ve chosen not to use the sliders that ElegantThemes seems to embrace (along with a lot of other theme designers), but now that the underlying code is native to WordPress these days, they work much smoother than they used to in the recent past. Furthermore, it works well when viewed on a tablet or other touch-screen device, for obvious reasons.
So pardon the construction dust; it should be settled and cleaned up shortly.
Barking Book Reviews Blog Garners Attention: Will A Hobby Metamorphose Into Something More?
It seems my little hobby, Barking Book Reviews, is garnering some unexpected attention. The good kind. Last week I got an email from a PR and marketing firm stating that they had added my book review and news blog to their database of media outlets. They had enclosed the related entries, should I wish to make any changes.
Then today I woke up to an email from someone asking me if I would care to review a forthcoming novel and interview the author. This person’s email domain is that of a major U.S. publisher.
I think my feelings about this can be adequately described thusly:
Cool! Wait. What?
The thing is, I started the Barking Book Reviews blog with an idea that I could eventually build it into something that I not only enjoyed, but might generate me income or get me further work. In essence this blog was and is a hobby. As I explain in the about section of the site, I like to read books and I like to write. For years I’ve worked as a journalist writing about things that other people wanted me to write about; this is me writing about things I want to write about.
But I figured this would be a process that would take place over a span of years, if at all. As a hobby, sometimes I spend a lot of time on it; sometimes I don’t. Lately I’ve been trying to keep the blog updated frequently, at least a few times a week, with reviews or news that catches my eye; I tend to add a little bit of commentary to the news. Other times I’ll post something that’s not a review per se, but more of just some thoughts or reflections on an author or their works, such as this entry on Isaac Asimov’s Foundation series.
When I first came back abroad last autumn I was on holiday, and then I settled down to restart my ESL teaching career. Then I tore my quadriceps tendon, and had to deal with that. So for months, Barking Book Reviews lay fallow, along with this site and my personal blog.
But as life began to settle down, I found myself with time and a hankering to write – once a journalist always a journalist, to some degree, I suppose. The thing is, I really do enjoy writing reviews; they are actually quite fun to write, even when they are a lot of work — like this review of The Drowning Girl: A Memoir, by Caitlín R. Kiernan (which you also see in the screen capture above). It’s a good kind of work. Even the newsy posts are fun to do, albeit time consuming.
But I haven’t really done anything to promote this blog other than search engine optimization and linking to relevant blog posts on other sites. Certainly I haven’t done anything in the way of social networking these days, such as Tweeting or posting on Facebook, which would seem to be the number one way of driving traffic to a website these days.
Nevertheless, the blog’s traffic has been growing slowly but steadily of late. Still strictly bush leagues, in terms of traffic, though. Over the previous four weeks it’s received 676 visits, 649 unique visitors and 920 page views with an average pages per visit ratio of 1.36.*
But I suppose it must be quality of traffic, which no one has quite figured out a way to measure. In any event, here I am getting contacted by marketing people and publishers.
Where will it lead? A road to something bigger? Or is it the first bean in the proverbial hill? We’ll see.
*P.S. Before someone asks, I’ve got my own visits filtered out of that; in fact after experimenting with that lately, I’ve been meaning to post the best way to do that with regard to Google Analytics and Webmaster Tools.
If you’re like me, you use more than one computer – I even use more than one operating system on one computer. Plus any good webmaster tests his sites in all of the popular browsers. Then there is the fact that I often use a VPN service. So I needed a simple, convenient way to filter out all of those various visits from different browsers, computers, etc.; filtering just one IP address or range of IP addresses isn’t really an option for me, and I didn’t want to filter all traffic from Viet Nam. This last option wouldn’t help when I visited another country in Southeast Asia, anyway.
Image Tags and Title Tags, Even for Unrelated Terms, Help People Find Your Pick-i-nic Basket
In this previous post I talked more about search engine optimization (SEO), image tags, title tags, and how they can drive a lot of traffic that one might not expect and otherwise wouldn’t get. As a dear, departed TV pitchman used to say: “But wait! There’s more!” Even this website, JeffChappell.com, is not immune to this accidental image tag-driven traffic phenomena.
Now bear in mind, this site exists as a repository for my journalism clips. Essentially I wanted one place where I could preserve the highlights of my journalism career, one that spans both print and online mediums, as opposed to a list of links that frequently changed or broke as publications changed owners, web servers and content management systems. I wanted to be able to point other people to this place when necessary, along with my resume and whatnot. I also wanted to have it as an example of my web skills.
As such, unlike my personal blog, which follows my whims all over the place, this site is tailored and optimized for specific terms, namely Jeff Chappell. Type in “Jeff Chappell” into Google and many pages here are among the first links that appear. Type in “Jeff Chappell” and “writer” or “journalist” and virtually all of the first several pages of results are links to this site.
And yes, I can see from Google Analytics and Webmaster Tools that when people search for these terms, they find me, or rather this site. Just the other day someone from my hometown was searching for “jeff chappell writer,” and it lead them here – I assume this must be one of my erstwhile Facebook friends.
And recently someone from Russia was searching for “jeff chappell agilent.” Why someone from Russia is searching for articles I wrote years ago about a U.S. semiconductor test company that no longer exists, at least not under that name, I can’t imagine – but then that’s why I created this site.
While I do update this blog from time to time, I don’t do it frequently, and even less so since I began teaching ESL again. As such, this site doesn’t generate nearly as much traffic as The Gecko’s Bark and Barking Book Reviews.
Furthermore, one would think that what traffic it does generate would be from searches on topics that I wrote frequently about in the past, along with the odd search here and there for my name. And one would would be wrong.
SEO Image Tag Boo Boo: You’re Doing It Right
No, the number one traffic driver to JeffChappell.com these days is “boo boo” and derivations of that term, including “boo boo bear.” What’s more, this involves a single post from more than a year ago.
How is this? Once again, it’s the image tags.
Not long after I first started using what is still the best SEO plugin for WordPress that I’ve found – and I’ve tried others before and since – I had a problem with an update of the WordPress SEO plugin by Joost de Valk. I used that experience to write a post about software upgrades, and how one should be careful, and not just always upgrade for the sake of upgrading.
As you can see, it wasn’t so much a problem with the plugin upgrade as the way I had it configured; in prior versions the configuration was fine but with that particular upgrade the configuration caused a … wait for it … a boo boo.
To find some art to break up an otherwise big wall of text, I chose Boo Boo Bear, of Yogi Bear cartoon fame, which you can see at the top of this post. In fact the title of said post, as you can see, included the words Boo Boo, as in a problem or error.
At the time I did this, I thought I was just being cute and amusing myself. But, as it turns out, there are a lot of people searching for boo boo, not to mention Boo Boo. Who knew?
Not I. Apparently a lot of these searchers – I’m guessing – are related to one Boo Boo Stewart; search Google Images for “boo boo” and lots of pictures of this young actor pop up. Seems he was in one or more of the Twilightpablum movies. Or perhaps they are searching for Boo Boo TV. I don’t know. The only other Boo Boo I knew of before this, other than the eponymous bear, was blues musician Boo Boo Davis.
But I digress. As you can see from the screen cap of Google Webmaster Tools above, these terms result in more page impressions in Google than anything else on this site. It doesn’t generate oodles of traffic, but then this isn’t a high traffic site, nor does it need to be.
But once again it shows the importance of image and title tags and SEO. If you have a site that’s monetized through advertisement as opposed to selling memberships or actual products, then you want as much traffic as you can get; the more impressions you get the better, obviously.
And yet, you still see so many sites that fit this description that don’t have image tags, or are poorly optimized in terms of titles, subtitles and links. And the thing is, it’s such a simple thing; it only takes a moment. If you are using WordPress, I’ll plug the Yoast WordPress SEO plugin; it really does simplify SEO to a large degree. In fact it’s pretty amazing for a free plugin.
To then as you can see to a certain extent it’s luck, of course; I had no idea that by using an image of Boo Boo Bear with proper image tags that I’d drive this extra traffic here.
But that’s my point: you just never know who is going to be searching for what.
Ain’t, that right Boo Boo?
Of course it is Yogi.
Update: Now this is amusing; I thought something like this might happen, but I didn’t really expect this big of a jump. In just the few days since this post was put up, this site’s impressions for the term “boo boo” have jumped from 8,000, with 16 clicks, to 12,000 impressions and 60 clicks as of April 9th.
I’ve also jumped up a notch in average position in search results from 11 to 10, which probably accounts for the jump in impressions in just few days’ time. I feel kind of bad, as this page is probably not the boo boo they’re looking for; although I’m sure a majority of that is coming through image search, in which case I do provide some Boo Boo.