Image Tags and Title Tags, Even for Unrelated Terms, Help People Find Your Pick-i-nic Basket
In this previous post I talked more about search engine optimization (SEO), image tags, title tags, and how they can drive a lot of traffic that one might not expect and otherwise wouldn’t get. As a dear, departed TV pitchman used to say: “But wait! There’s more!” Even this website, JeffChappell.com, is not immune to this accidental image tag-driven traffic phenomena.
Now bear in mind, this site exists as a repository for my journalism clips. Essentially I wanted one place where I could preserve the highlights of my journalism career, one that spans both print and online mediums, as opposed to a list of links that frequently changed or broke as publications changed owners, web servers and content management systems. I wanted to be able to point other people to this place when necessary, along with my resume and whatnot. I also wanted to have it as an example of my web skills.
As such, unlike my personal blog, which follows my whims all over the place, this site is tailored and optimized for specific terms, namely Jeff Chappell. Type in “Jeff Chappell” into Google and many pages here are among the first links that appear. Type in “Jeff Chappell” and “writer” or “journalist” and virtually all of the first several pages of results are links to this site.
And yes, I can see from Google Analytics and Webmaster Tools that when people search for these terms, they find me, or rather this site. Just the other day someone from my hometown was searching for “jeff chappell writer,” and it lead them here – I assume this must be one of my erstwhile Facebook friends.
And recently someone from Russia was searching for “jeff chappell agilent.” Why someone from Russia is searching for articles I wrote years ago about a U.S. semiconductor test company that no longer exists, at least not under that name, I can’t imagine – but then that’s why I created this site.
While I do update this blog from time to time, I don’t do it frequently, and even less so since I began teaching ESL again. As such, this site doesn’t generate nearly as much traffic as The Gecko’s Bark and Barking Book Reviews.
Furthermore, one would think that what traffic it does generate would be from searches on topics that I wrote frequently about in the past, along with the odd search here and there for my name. And one would would be wrong.
SEO Image Tag Boo Boo: You’re Doing It Right
No, the number one traffic driver to JeffChappell.com these days is “boo boo” and derivations of that term, including “boo boo bear.” What’s more, this involves a single post from more than a year ago.
How is this? Once again, it’s the image tags.
Not long after I first started using what is still the best SEO plugin for WordPress that I’ve found – and I’ve tried others before and since – I had a problem with an update of the WordPress SEO plugin by Joost de Valk. I used that experience to write a post about software upgrades, and how one should be careful, and not just always upgrade for the sake of upgrading.
As you can see, it wasn’t so much a problem with the plugin upgrade as the way I had it configured; in prior versions the configuration was fine but with that particular upgrade the configuration caused a … wait for it … a boo boo.
To find some art to break up an otherwise big wall of text, I chose Boo Boo Bear, of Yogi Bear cartoon fame, which you can see at the top of this post. In fact the title of said post, as you can see, included the words Boo Boo, as in a problem or error.
At the time I did this, I thought I was just being cute and amusing myself. But, as it turns out, there are a lot of people searching for boo boo, not to mention Boo Boo. Who knew?
Not I. Apparently a lot of these searchers – I’m guessing – are related to one Boo Boo Stewart; search Google Images for “boo boo” and lots of pictures of this young actor pop up. Seems he was in one or more of the Twilight
pablum movies. Or perhaps they are searching for Boo Boo TV. I don’t know. The only other Boo Boo I knew of before this, other than the eponymous bear, was blues musician Boo Boo Davis.
But I digress. As you can see from the screen cap of Google Webmaster Tools above, these terms result in more page impressions in Google than anything else on this site. It doesn’t generate oodles of traffic, but then this isn’t a high traffic site, nor does it need to be.
But once again it shows the importance of image and title tags and SEO. If you have a site that’s monetized through advertisement as opposed to selling memberships or actual products, then you want as much traffic as you can get; the more impressions you get the better, obviously.
And yet, you still see so many sites that fit this description that don’t have image tags, or are poorly optimized in terms of titles, subtitles and links. And the thing is, it’s such a simple thing; it only takes a moment. If you are using WordPress, I’ll plug the Yoast WordPress SEO plugin; it really does simplify SEO to a large degree. In fact it’s pretty amazing for a free plugin.
But that’s my point: you just never know who is going to be searching for what.
Ain’t, that right Boo Boo?
Of course it is Yogi.
Update: Now this is amusing; I thought something like this might happen, but I didn’t really expect this big of a jump. In just the few days since this post was put up, this site’s impressions for the term “boo boo” have jumped from 8,000, with 16 clicks, to 12,000 impressions and 60 clicks as of April 9th.
I’ve also jumped up a notch in average position in search results from 11 to 10, which probably accounts for the jump in impressions in just few days’ time. I feel kind of bad, as this page is probably not the boo boo they’re looking for; although I’m sure a majority of that is coming through image search, in which case I do provide some Boo Boo.
On the other hand: lulz!